Indy Boys Inc Built by creators. Powered by the underground.

Indy Boys Inc

Built by creators. Powered by the underground.

Latest Articles

Leave the Expensive City: How Underground Creatives Are Finding Their Footing in Cheaper, Hungrier Towns
Music

Leave the Expensive City: How Underground Creatives Are Finding Their Footing in Cheaper, Hungrier Towns

LA and New York aren't the only places where indie careers get built anymore. A new wave of independent musicians, artists, and performers is discovering that smaller, more affordable US cities offer something the expensive coasts can't — room to breathe, room to experiment, and room to actually afford the life you're trying to create.
One Collab a Day: The 30-Day Experiment That's Rewiring How Indie Creators Network
Culture

One Collab a Day: The 30-Day Experiment That's Rewiring How Indie Creators Network

Forget waiting for the perfect collaboration to fall into your lap. A growing wave of indie creators is taking networking into their own hands — one intentional collab per day for an entire month. Here's what happens when you stop being patient and start being relentless.
The T-Shirt Math Nobody Showed You: Why Merch Isn't the Cash Cow Indie Creators Think It Is
Business

The T-Shirt Math Nobody Showed You: Why Merch Isn't the Cash Cow Indie Creators Think It Is

Everyone told you merch was the move. Print some shirts, slap your logo on a hoodie, and watch the passive income roll in. The reality? Most indie creators are barely breaking even — and some are losing money they can't afford to lose. Let's talk about the numbers nobody puts in their YouTube thumbnails.
Ditch the Algorithm: How Indie Artists Are Building Ride-or-Die Fanbases From Scratch
Culture

Ditch the Algorithm: How Indie Artists Are Building Ride-or-Die Fanbases From Scratch

Social media reach is shrinking, and indie artists are done playing by the platform's rules. From Discord servers to basement shows to good old-fashioned email lists, a new generation of creators is building communities that no algorithm can touch.
How to Split the Bag: A No-BS Guide to Money and Collectives for Indie Creators
Business

How to Split the Bag: A No-BS Guide to Money and Collectives for Indie Creators

Getting a creative collective off the ground is the fun part. Figuring out who gets paid what — and what happens when it all goes sideways — is where most groups fall apart. Here's how to set up a money structure that's actually fair and actually holds.
Stop Giving It Away: The Hidden Cost of 'Exposure' Deals for Indie Creators
Business

Stop Giving It Away: The Hidden Cost of 'Exposure' Deals for Indie Creators

Unpaid gigs, free content deals, and 'great visibility' offers sound tempting — until you do the math. We talked to musicians, visual artists, and performers who got burned by the exposure economy, and they've got some hard lessons to share.
One Viral Moment Won't Save You: The Real Strategy for Turning Internet Fame Into a Lasting Creative Career
Culture

One Viral Moment Won't Save You: The Real Strategy for Turning Internet Fame Into a Lasting Creative Career

Going viral feels like winning the lottery — until the algorithm moves on and takes your audience with it. The creators who actually build careers out of viral moments are playing a completely different game than everyone else. Here's what that game looks like, and why most people are missing it entirely.
Book It Yourself: The Independent Performer's Guide to Building a Tour Without Asking Anyone's Permission
Music

Book It Yourself: The Independent Performer's Guide to Building a Tour Without Asking Anyone's Permission

Waiting for a booking agent to discover you is a strategy that mostly ends in waiting. The indie performers who are actually playing sold-out rooms right now figured out how to build their own touring circuits from scratch — city by city, show by show, no gatekeepers required. Here's exactly how they're doing it.
Shirts, Stickers, and Six Figures: How Indie Creators Are Turning Fan Love Into Real Money
Business

Shirts, Stickers, and Six Figures: How Indie Creators Are Turning Fan Love Into Real Money

Merchandise isn't just a side hustle anymore — for a growing number of independent artists and performers, it's the main event. We broke down exactly how indie creators are stacking $10K months through smart merch strategies, no label required. From limited drops to print-on-demand platforms, the playbook is out there and it works.
Get Paid for Your Art: 7 Ways Indie Creators Are Building Real Income Without Begging the Algorithm
Business

Get Paid for Your Art: 7 Ways Indie Creators Are Building Real Income Without Begging the Algorithm

Streaming royalties aren't going to pay your rent. But independent creators across music, comedy, visual art, and performance are building genuine, sustainable incomes by stacking multiple revenue streams that they actually control. We broke down seven of the best, with real examples and no sugarcoating.
Stronger Together: Why the Smartest Indie Creators Are Ditching the Solo Grind and Building Collectives
Culture

Stronger Together: Why the Smartest Indie Creators Are Ditching the Solo Grind and Building Collectives

The lone wolf artist archetype is romantic, but it's also kind of a lie. Across the country, independent musicians, visual artists, filmmakers, and performers are forming collectives and creative cooperatives — and they're outcompeting solo creators in ways the algorithm never saw coming. Here's why solidarity might be the indie scene's most underrated strategy.
No Label, No Problem: How Bedroom Producers Are Flipping the Script on the Music Industry
Music

No Label, No Problem: How Bedroom Producers Are Flipping the Script on the Music Industry

The days of needing a major label's blessing to make professional-sounding music are officially over. Indie musicians across the country are building studio setups in spare bedrooms, basements, and closets — and the results are blowing people's minds. We talked to real bedroom producers and broke down exactly how they're doing it.