Stronger Together: Why the Smartest Indie Creators Are Ditching the Solo Grind and Building Collectives
The lone wolf artist archetype is romantic, but it's also kind of a lie. Across the country, independent musicians, visual artists, filmmakers, and performers are forming collectives and creative cooperatives — and they're outcompeting solo creators in ways the algorithm never saw coming. Here's why solidarity might be the indie scene's most underrated strategy.